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Xiaomi Tops Smartphone Market In Europe

Samsung has lost its dominance in the European smartphone market, with Chinese company Xiaomi pipping them at the post during the June quarter.

Xiaomi shipped 12.7 million smartphones, up 67.1 percent from a year ago, to capture a market share of 25.3 per cent. Samsung shipped 12 million smartphones, down 7 per cent, to make up 24 per cent of the market.

This marks the first time that Xiaomi leads the European smartphone market.

“Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others, and found customers eager for its Mi and Redmi series of feature rich, value smartphones,” said Boris Metodiev, an associate director at Strategy Analytics, who published the figures.

“Samsung is performing well with new 5G models from the Galaxy A series, but it faces increasing competition from Apple in the high-end and the Chinese vendors in the low-end, and it failed to take advantage of Huawei’s demise in Europe,” added Neil Mawston, an executive director at Strategy Analytics.

Apple sits at third, with a market share of 19.2 per cent, up 15.7 per cent to 9.6 million units. Oppo and Realme, both Chinese brands, came in fourth and fifth, with 5.6 and 1.9 per cent, respectively.

“The smartphone market rebound was driven by the continued economic recovery, healthy demand from consumers with aging devices and appealing value priced 5G devices,” the report concluded.

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