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Woolworths Moves Into Tech, Appliances, With Online ‘Everyday Market’ Hub

Woolworths has today launched ‘Everyday Market’, an online shopping hub that stocks tech, toys, appliances, beauty products and more,

Starting today, over 2,000 ‘Everyday’ items that don’t normally retail out of the supermarket giant’s stores will be available through the Woolworths website, and integrated into its current shopping offering. The company is hoping to double its total product offering within a week.

Woolworths Group saw e-commerce sales leap 75 per cent during the 2021 financial year, with online sales now making up over 8 per cent of all sales.

“Over 80 per cent of our online orders are picked in our supermarkets today,” General Manager of Everyday Market Lance Eerhard said.

“And we wanted to make more products available for our customers – we think this is a great way to do it and continue to extend those aisles into categories that you would expect to find in your weekly grocery shop.

“We’ve seen incredible growth in our e-commerce business across the group … it’s an important part of our business going forward and certainly we’re looking to do projects like this one to continue to make that experience for our customers every single day.”

This is a smart move, given Australians have taken a crash course into online shopping. Woolworths’ already strong customer base and goodwill should see it in good steed to expend its range.

“Homewares have been one of the key categories customers have been shopping for, everything from baking goods to small appliances, things like Nutribullets and air fryers,” Mr Eerhard continued.

“The standout was small baking goods, in terms of numbers of products sold – measuring cups and utensils, and those sorts of things.”


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