An article by New York Post has revealed that a women has filed a class-action lawsuit against sex toy giant Adam and Eve, claiming that her private information about her search history was handed over to third-party websites.
The plaintiff argued in a complaint filed in Los Angeles Superior Court last week that Adam and Eve disclosed a range of sexual, sex toy and lubricant preferences and search terms with Google Analytics without her consent.
The complaint also named Google as a defendant.
North Carolina-based mail-order adult products business and corporate parent of Adam and Eve, PHE was also named in the suit, which was earlier reported on by 404 Media.
The woman was offended that Google Analytics, which typically obscures users’ IP addresses, does not do so on the PHE-operated Adam and Eve site.
This lead to Google Analytics’ code revealing the plaintiff’s actions on the site in X-rated detail.
The complaint said that website consumers did not know that the communications between them and PHE would be shared with a third party, Google, and that PHE also “did not obtain consent or authorisation of website consumers to disclose communications about their private and protected sexual information.”
The lawsuit calls this “an outrageous invasion of privacy [that] would be offensive to a reasonable person.”
