Winning Scores Exclusive Deal With Premium Swiss Appliance Brand
Winning who opened a stunning new Melbourne showroom this month has cut an exclusive deal with Swiss appliance Company V-ZUG who wants to reach the premium clientele that Winnings is attracting today.
The deal will see Winnings become the exclusive retail, online and commercial partner for V-ZUG across Australia from 2020.
Nic Naes, Managing Director V-ZUG Australia said-ZUG Australia is delighted to be partnering with Winning Appliances, as we share a clear strategy of premium retail experiences and customer centricity”.
Appealing to V Zug was the elevation of the Winnings retail experience in Australia which can be seen in the layout of their new Melbourne showroom where leading brands can be presented in a premium environment.
Naes claims that the quality and presentation of V-ZUG will be greatly elevated across Winning Appliances’ world class showrooms and through their exceptional customer service and with the partnership extending to Winning Commercial, we have the opportunity to rapidly grow the projects channel.
The Swiss Company is set to launch new categories and products in Australia during 2020.
The CEO claims that their approach to luxury is “about customers not having to make the choice, the selection is already made”.
For example, the Company only offers two models of washers and two models of dryers, and customers are responding very well to this.
John Winning, CEO, Winning Group said “At Winning Appliances, we also have a mission to provide the best shopping experience in the world, through exceptional customer experiences and services. We share a passion for innovation and wanting to offer customers the very best in design and technology and we couldn’t be happier to be able to exclusively offer V-ZUG appliances to Winning Appliances’ retail and commercial customers. We look forward to working closely with Nic Naes, Managing Director of V-ZUG Australia and the entire V-ZUG team”.
Commenting on the partnership from Zug, Switzerland, Alberto Bertoz, V-ZUG Managing Director International Division: “During the past 12 months, we have further aligned with Winning Appliances, sharing the ambition and drive to grow the consideration and conversion of V-ZUG in the Australian market. Both parties believe that there is untapped opportunity that can be unlocked with a focused distribution strategy and a dedicated partner. I am very confident that, entering in this partnership, V-ZUG will blossom in Australia, growing as the preferred brand for discerning customers and for premium commercial developments”.