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What’s In A Name? Dell To Be Called Dell Technologies

Dell’s planned US$67 billion acquisition of EMC will bring a broad collection of businesses under one roof called Dell Technologies.

Under that umbrella, the pure Dell name will live on in the company’s client business, including its PCs, while its enterprise infrastructure division will be called Dell EMC, chairman and CEO Michael Dell said.

Dell Technologies will be the only company selling everything from small devices to core datacentres and cloud infrastructure.

It will include all of what’s called Dell, plus EMC’s core Information Infrastructure storage division, Pivotal, Virtustream, the partly public VMware and two security businesses: Dell’s SecureWorks and EMC’s RSA unit.

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