Home > Sales & Marketing > eBusiness > What happened to Monster, After Harvey Norman Took Over?

What happened to Monster, After Harvey Norman Took Over?

 

There was a time when Monster headphones, top end audio cables as well as their array of other cable options from HDMI to digital connect cables to TV mounts could be found at stores across Australia.

JB Hi Fi and a host of specialist dealers stocked the brand that was until Harvey Norman took over distribution from Convoy who had turned the brand into a household name.

Today very few specialist dealers or JB HI Fi stock the brand which is distributed by Arisit Pty. Ltd a Harvey Norman owned distribution Company.

While they do have a direct sell web site the once mighty brand is now being out sold by a host of other brands.

Kicked out of JB Hi Fi Monster has struggled in the headphone market, their Adidas range failed to make it in Australia and their mounts have been replaced on retail shelves by the likes of Vogel and Soniq.
Even a search for a Monster product review comes up empty.

10 years ago, the brand was big and Noel Lee’s (the founder of Monster) held court at CES with his press conferences and evening entertainment that attracted the biggest names in entertainment from Fleetwood Mac, to Rod Stewart to Diana Ross.

Noel Lee the founder of Monster

Harvey Norman has not said, why the brand is today more a house brand, than a premium brand with pedigree.

Another brand that has disapeared from Australian retail shelves after Harvey Norman took over is drone maker Solo 3DR, a competitor to DJi drones the Solo 3DR drone was a previous SmartHouse Best Of Best Award winner.

 

You may also like
Bose Launch AR Sunglasses
Big Brands Cut Back On Ad Spending
EXCLUSIVE: Has Microsoft Paid To Keep Google Chrome Out Of Retailers?
Earbuds To Beat Smartwatches As Top Wearable Seller
Kogan, Harvey Norman Top NSW Complaints List