What happened to Monster, After Harvey Norman Took Over?
There was a time when Monster headphones, top end audio cables as well as their array of other cable options from HDMI to digital connect cables to TV mounts could be found at stores across Australia.
JB Hi Fi and a host of specialist dealers stocked the brand that was until Harvey Norman took over distribution from Convoy who had turned the brand into a household name.
While they do have a direct sell web site the once mighty brand is now being out sold by a host of other brands.
Kicked out of JB Hi Fi Monster has struggled in the headphone market, their Adidas range failed to make it in Australia and their mounts have been replaced on retail shelves by the likes of Vogel and Soniq.
Even a search for a Monster product review comes up empty.
10 years ago, the brand was big and Noel Lee’s (the founder of Monster) held court at CES with his press conferences and evening entertainment that attracted the biggest names in entertainment from Fleetwood Mac, to Rod Stewart to Diana Ross.
Harvey Norman has not said, why the brand is today more a house brand, than a premium brand with pedigree.
Another brand that has disapeared from Australian retail shelves after Harvey Norman took over is drone maker Solo 3DR, a competitor to DJi drones the Solo 3DR drone was a previous SmartHouse Best Of Best Award winner.