Westfield has launched a new service that ships items directly to consumers, as the embattled Australia Post struggles to meet demand during this busy shopping time.
A new online hub allows shoppers to buy from several stores within the Westfield centres with a single transaction, which will be delivered by Westfield.
Westfield Direct also allows for click and collect within one to five working days, further removing the need to enter the shopping centres. The e-commerce hub houses products from over 100 retailers.
Phil McAveety, chief customer and business development officer for Scentre Group, said Westfield Direct offers “more convenience, flexibility and choice” in their shopping experience.
“Westfield Direct provides our business partners with the opportunity to increase the productivity of their physical store networks while alleviating the time-intensive and costly process of fulfilling and delivering orders,” McAveety said.
“Westfield Direct presents a significant growth opportunity for our SME retail partners, many of whom only have one or two physical stores with us and no online presence.
“Westfield handles the end-to-end experience, including order fulfilment logistics, last mile delivery and customer service,” he said.
Westfield Direct will operate at 37 shopping centres across Australia.
