Video Content Continues To Dominate, Says Verto

A new report by Verto Analytics indicates that video continues to be the most popular and engaging form of online content by a wide margin.

Verto found that “video still takes the lion’s share in online entertainment, regardless of device among U.S. consumers (ages 18 and above).

They claim “the effect is most profound on PCs, where video reaches 64% of all consumers, nearly double that of audio (37% reach) and well above games (41% reach).”

Verto also found that on smartphones “video enjoys an incredible 81% reach among consumers, compared to 67% for audio and 57% for games.”

That’s a lot of consumer attention and time – and a huge addressable market for the online streaming companies and legacy content studios who are all vying for a share of audience,” they said.

You can see the summary of the data below:

The value of video content has risen drastically in recent years, both from the perspective of dedicated media companies like Netflix and social media/advertising giants like Facebook.