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US Digital Ad Market Up 16pc

Total digital ad spending in the US will increase 16 percent this year to US$83 billion (A$110 billion), led by Google’s continued dominance of the search ad market and Facebook ‘s growing share of display and mobile ads.

A new forecast by eMarketer estimates that Google’s US revenue from digital ads will increase about 15 percent this year, while Facebook’s will jump 32 percent, more than previously expected.

As the overall digital ad industry expands, Google’s share of the US market will shrink slightly to 40.7 percent in 2017, as Facebook steals share from competitors to reach 19.7 percent of the market, eMarketer predicts.

Facebook beats Google, Twitter and Yahoo when it comes to display advertising and is on track to boost its display business to $16.33 billion this year.

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