Advertisers will be able to glean data from the millions of rides and deliveries taken by Uber customers.

Before you worry about whether transport details of your weekly shopping spree trips will spark a flurry of ads every Thursday when you go, Uber says its data will be “technically anonymous”.

No data gets in the hands of other companies and data related to a single person won’t be visible.

The data will be useful, nonetheless. Advertisers can aggregate data in a privacy-safe environment called clean room technology to glean general insights around where Uber customers go.

Business Insider, which reported the Uber initiative, says Uber Intelligence is launching the service in partnership with data-connectivity platform LiveRamp.

“Uber Intelligence will let advertisers securely combine their customer data with Uber’s (data) to help surface insights about their audiences, based on what they eat and where they travel.”

According to Business Insider, marketers would be able to identify customers who are heavy business travelers, then target them with ads on their next trip to the airport in the Uber app or on screens inside Uber cars.

“That seamlessness is why we’re so excited,” Edwin Wong, global head of measurement at Uber Advertising, told Business Insider.