Optus Loses Main Marketing Man
AdNews has reported that Nathan Rosenberg is quitting Optus.
Having joined in 2012 from the US and previously working at Vodafone and Virgin Mobile in Australia, and then Virgin Mobile in Canada, Mr Rosenberg will officially depart in September.
AdNews says Mr Rosenberg is currently overseas but is due to take up an overseas posting.
ChannelNews previously reported the Optus announcement of lower profits and loss of customers in second quarter to June 30.
The Singtel-owned telco saw mobile customers numbers fall 1.3% to 9.4 million during its latest quarter, new figures released by the second largest telco, show.
However, Optus says its 4G user base is “steady”, increasing by 282,000 in Q2, totaling 2.43 million, up 1.3 million in the past year, yet its total mobile subscriber base has fallen by 126,000 mobile subscribers, indicating the revamped Optus ad campaign has failed to fire.
However, Telstra has double that figure, now with 5.2 million 4G subscribers.