Telstra Joins YouTube Advertising Boycott
Australia’s largest telecommunications company Telstra have joined ranks with companies across the world by dropping advertising on YouTube in response to an investigation by The Times last week, which found that ads from the BBC, the UK government and UK retailer Argos were appearing alongside extremist and offensive content.
The telecommunications giant says it is working with Google to ensure its strict advertising guidelines were upheld, but in the meantime has suspended its ads from the video platform.
“We have made the decision to pause our advertising on YouTube until we are satisfied there is an appropriate level of protection for our brand,” a Telstra spokesman told the Sydney Morning Herald.
Bunnings, Foxtel and Caltex have also suspended their ads.
It’s been estimated by analysts that the global backlash could cost Google $750 million in ad-spend.
Google’s Chief Business Officer Philipp Schindler said in a blog post last week that the company would make changes to improve ad placement.
“Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize. We know that this is unacceptable to the advertisers and agencies who put their trust in us. That’s why we’ve been conducting an extensive review of our advertising policies and tools, and why we made a public commitment last week to put in place changes that would give brands more control over where their ads appear,” Schindler said.