Ted’s Cameras Opens Sydney CBD Concept Store
Ted’s Cameras has opened a new retail concept store in Sydney CBD – a hybrid space which will offer educational workshops, lessons and group photography events.
Named ‘Ted’s World of Imaging’, the 800m2 store is a partnership between the retailer and several camera brands including; GoPro, Nikon, Canon, Panasonic, Fuji, Sony and Olympus.
The concept store claims to fuse a retail experience with a gallery, workshop space, education centre and photography studio.
After opening its Pitt Street doors on Monday October 1, the retailer is hosting free photography events – with appearances from brand ambassadors and social influencers – between October 19 and 21.
Ted’s Cameras CEO, Nic Peasley, claims the store is changing the face of camera retail, by delivering an “entirely new way of experiencing photography.”
“This is the biggest investment ever made in one store by an Australian photo retailer,” Peasley adds.
Each brand who has collaborated with the retailer will have its own space within the flagship store, with its own photography experts to assist with purchasing.
Considered an “immersive” space, consumers are invited to interact with products and “explore for hours on end.”
“It will be a true game changer not only for Ted’s Cameras but also for the photographic industry in Australia,” Mr Peasley asserts.
“Digital cameras and accessories are products that many customers still want to touch and try before they buy”
“Our new centre will assist these customers – whether professional, student or beginner – on their product purchase journey and help to nurture a life-long relationship with photography.”
The concept store has also inked a partnership with the Australian Centre for Photography (ACP), to hold a series or workshops at the centre.
Still a family owned business, Ted’s Cameras currently boasts 20 national stores, with its first location established in 1970.
Members of the public can win tickets to attend Ted’s VIP launch event on Thursday 18th, or watch the event streamed live on Facebook. Further information available here.