Earlier this month, the pay-TV provider Foxtel made numerous trademark applications for the names and logos of ‘Streamotion’ and ‘Kayo Sports’ with IP Australia, hinting at the name of the new “Netflix of Sports” says Sydney Morning Herald.
Foxtel is making a big push to become Australia’s go-to source for premium sports with their 4K capabilities and their new sports streaming service slated to hit consumers by the end of the year.
Foxtel lodged a trademark application with IP Australia back in August for the name ‘Kayo Sports’, as in KO or Knock Out, under a subsidiary called ‘Streamotion’ and the logo for Kayo Sports (see here and here).
Streamotion appears to be a new company according to the Australian Securities and Investments Commission database.
Streamotion Logo
This month, Foxtel also lodged separate trademark applications for the ‘Streamotion’ name (here and here) and logo (see here and here).
According to the Sydney Morning Herald, Tim Connew, the Fox Sports performance and acquisition manager, registered the domain names Streamotion.com.au, Streammotion.com.au and KayoSports.com.au, KayoSport.com.au.
Streamotion name
As all of these trademark applications are still under review, it is unclear if these will actually be the consumer-facing brand, or indeed when the service will reach consumers.
We previously reported that Foxtel has acquired the rights to air summer cricket matches in a $1.2 billion deal earlier this year, with the first games under that deal airing next week.
However, the streaming sports service, or “Netflix of sport”, is expected to make Foxtel a source for premium sports content, including AFL, NRL and summer cricket, available at consumer-friendly prices.
Foxtel has been actively making new hires to a staff working on the streaming service in “secret at the Fox Sports office in St Leonards in Sydney’s north”, says SMH.
Kayo Sports name
The secret internal effort has been codenamed Project Martian, and sources close to the team have said to SMH that there are additional projects in the works that could “extend the service to entertainment”.
As previously reported, Foxtel’s 4K sports is available to Platinum HD or Foxtel Sports HD subscribers. Further information is available on Foxtel’s website here.
Kayo Sports Logo
