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Spotify Look To End Partnership With Uber

As originally reported by The Verge, an internal email penned by Spotify’s head of product Gustav Söderström has revealed that the company’s long-running partnership with Uber may be on the rocks.

Söderström’s email indicates that the company’s sentiments towards the on-demand ride-sharing service have fallen a long way since the two companies partnered in November 2016.

“For me, given the views I’ve shared with you regarding Uber and the practices that have been on display there recently, even staying on Uber is not a straightforward decision,” Söderström said.

Specifically, Söderström refers to internal discussions about ending Uber’s access to the Spotify API, dissolving the ties between the two companies.

However, he notes, “it also doesn’t feel right to punish our users by pulling support for the API. I’d rather try to change behaviour by participating and showcasing what we believe in.”

Söderström’s comments come at an interesting time for Uber, which has suffered from a series of PR missteps in recent months, from the company’s CEO being caught on video verbally-abusing a driver to the company’s recent loss in federal court over dodgy tax practices.

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