Sonos Stock Down 38.9% This Year As Bose & Bowers & Wilkins Launch New Competitors
Sonos is set to face new pressure in Australia with both Bose and Bowers and Wilkins set to launch new networked sound speakers that are superior to the Sonos offering with both audio Companies set to target the Sonos Move.
The new Bowers and Wilkins speakers that were not going to be launched until next year are 24bit speakers are set to go on sale shortly in Australia at specialist audio dealers, JB Hi Fi will sell the new Bose speaker
Bose have said that they are confident that their offering is “superior” to the Sonos Move.
The new speaker offers support for Google Assistant and Amazon Alexa users can also connect via Apple AirPlay 2 or Spotify Connect over a Wi Fi network
And there’s also Bluetooth thrown into the mix for good measure.
It also boasts 360-degree audio
A carrying handle for outdoor activity has also been retained and when portable it delivers 12-hours of battery life.
Bose is also promising IPX4 water resistance, and easy USB-C charging.
You will also be able to buy a charging cradle for the device.
The price tag puts the device up there with Apple’s own HomePod, but brings Bose’s decades of audio expertise into play, as well as a more versatile array of audio assistants.
The Wi-Fi connectivity is also powering a multi-room set-up with other Bose speakers and a future firmware update will bring the ability to use stereo sound for two Portable Home Speakers… just like HomePod.
Bose brings this system into play ahead of rival Sonos’ s expected expansion into portable speakers. The Sonos Move will reportedly boast the same Alexa, Assistant, Bluetooth and AirPlay 2 connectivity.
So, it looks like a straight-up fight between the two companies.
The Bose Portable Home Speaker lands on September 19 and will be available in black and silver, local pricing is yet to be announced.
During the past 12 months shares in Sonos are down 29.76%. The sound Companies stock as at August 21, 2019 was trading at $13.64 which is down 38.9% since the beginning of 2019.
The problem for Sonos is that their technology is based around a proprietary operating system is only 16 bit when competing brands are delivering 24 and 32 bit networked sound systems.