Sonos Resorts To Cheap Bundled Deals Ahead Of Directors Capital Raising
Sonos whose shareholders are keen to do a capital raising before a potential downturn in sales in the networked audio market, have resorted to discounting out inventory, with a series of bundled deals, this is the same Company that last week sacked 96 staff after sacking more staff in 2017.
The US sound Company who analysts in New York believe are now competing in an “extremely difficult and competitive” networked audio market has offered limited-time bundle discounts in the past, those were largely limited to its Play:1 and Sonos One speakers. Their latest offer includes the entire product line-up plus external turntables.
To remove any legal stoushes ahead of their planned raising, Sonos has also reached agreement with Sound Unlimited who Sonos was taking legal action against claiming that the highly popular Denon Heos which is a 24bit networked audio speaker Vs the 16bit audio offering from Sonos impeded on their patents.
With what is seen as little chance of winning their case Sonos has cut a deal with Sound Unlimited that will the Denon Heos speakers continue to be sold worldwide with no change to their design which Sonos had initially demanded.
They’re their latest effort to drum up sales ahead of their IPO Sonos is offering US customers 13 sets in total as part of their deal, with various combos of the Sonos One, Play:5, Playbase, Playbar, and Project Essential III Phono turntable.
Speaker sets start at US$379, and depending on the set, the savings range from around $20 to about $100. Some US publications are urging consumers that if they are considering getting a Sonos Playbar, though, maybe wait a little before taking the plunge. recently the company sent out press invites for a June 6th event showing a coffee table with multiple remotes and the tagline: “You’re better than this.”
Observers here in New York believe it is a voice activated soundbar that integrates into a TV and has its own processor built in to manage content.
This combined with a recent FCC filing for a new home theatre smart speaker means Sonos is trying to compete with the likes of Bose, Denon, LG and Samsung as well as Harman Kardon all Companies that will have voice activated soundbars by the end of this year.