Snapchat CEO Shuns VR: “People Love The Real World”
Snapchat CEO Evan Spiegel has bet big on augmented reality and the notion that humans will want enhancements in the real world rather than to hide away in a virtual world.
“I’d say our fundamental thesis around AR is that people love the real world,” Spiegel said.
“And we think people are going to want to continue to ground their lives, and the computing they use, in the world around them.
“To have AR experiences together with their friends … that’s really different than this feeling of replacing the world, or being cut off from reality and using things like VR.
“The AR bet for us is really a bet on people loving reality and wanting to enhance that with computing instead of replacing it.”
Spiegel announced further investment into the AR space at Snap’s Partner Summit on Friday. The company is increasing its active users at a faster rate than Facebook, with 18 per cent more daily users than a year ago.
Snapchat now reaches 90 per cent of 13 to 24-year-old Australians, Spiegel said, and its only the beginning.
“We have a huge global opportunity – there are billions and billions of people that don’t use Snapchat yet,” he said.
“Of course, there are some geographies like the United States, for example, where we’ve made a lot more progress growing our community because we really started in the US 10 years ago.
“I think there are certainly some places where we’ve made more progress than others. But overall, our global opportunity is in the billions of people and that’s really exciting for us.”