Smeg Aquires Top End Italian Coffee Machine Company
Smeg who recently rolled out new branding campaign in Australia could soon be selling premium coffee machines in Australia after the Italian Company acquired La Pavoni, an Italian maker of premium domestic and commercial espresso machines.
Smeg believe that they have the distribution network to deliver growth for the Italian coffee Company that was founded in 1905.
La Pavoni produces espresso machines for the “high-end market sector”. Analysts claim that the problem facing Smeg is that the brand is not known in the consumer market where Smeg generates most of their sales in Australia, they are also facing having to compete in a brutally competitive coffee machine market.
Currently several La Pavoni Coffee machines are sold in Australia via specialist coffee retailers including a Professional PDH model which retails for A$1,820.00
This machine is pure-gold-plated. This machine can be used both with milled coffee and standard pods.
By lifting the lever, one raises a piston inside the machine allowing water under pressure to infuse the coffee in the filter holder.
The lever is then lowered, causing the piston to force the water through the coffee into the cup. It also has a steam jet for creating frothy, warm milk.
The group says the acquisition will allow the two companies to share their knowledge and mutual affinities for their product lines, paying attention to design and details while affirming the quality of “Made in Italy” products.
The Companies positioning is similar to Smeg which was founded in 1948 with its emphasis on form, ergonomics and function. With the acquisition, Smeg said, it looks forward to announcing additional product updates.