Shopify is gearing up to deliver real-time insights into Australia’s biggest online shopping weekend, with a dedicated Black Friday–Cyber Monday (BFCM) microsite.

The site, which goes live from 10pm AEDT on 28 November, will be updated throughout the long weekend and wrapped up on 3 December.

The hub will track everything from peak sales hours and top product categories to average cart values, POS growth and cross-border order activity.

The e-commerce giant says the dashboard will give Australian retailers and analysts a live window into spending behaviour across the country, including which cities are shopping hardest and which products are flying fastest.

Ahead of the sales surge, Shopify has also released early November shopping trends that suggest Australians are starting their holiday buying earlier than ever.

With 27% of shoppers planning to get in early, Christmas decor, toys, beauty gadgets and home-entertaining essentials are already posting major month-on-month gains.

Aussies are decking their halls well ahead of December, with Christmas Tree Skirts up 349%, Tree Stands up 220%, Garlands up 181% and Stockings up 152%. Artificial trees jumped 140%, and gift wrap staples like bags (+76%) and wrapping paper (+61%) also saw strong lifts.

On the home front, Beverage Chillers (+239%), Food Processors (+226%) and Chef’s Knives (+163%) highlight preparations for summer entertaining.

Toy Drawing Tablets skyrocketed 398%, with Paint-by-Number Kits up 218%, Electric Riding Vehicles up 183% and Bath Toys up 180%.

Even pets are getting spoilt, with Cat Toys rising 150%. Sports and outdoor gear are also spiking – Camping Hammocks (+164%), Roller Skates (+128%) and Pickleball Paddles (+123%) all trending.

Beauty gadgets are proving popular gifting options, led by Hair Curlers (+170%) and Straighteners (+140%). Temporary Tattoos (+131%) and False Nails (+106%) are also up.