Samsung Looks To Digital Signage For 8K Growth
Samsung is targeting the digital signage market with its 8k technology, announcing an 82-inch Signage edition QLED panel and an 8k iteration of the The Wall Professional.
“By introducing 8K in display signage, businesses can deliver impeccable picture quality to their audiences in a way that was previously not possible,” explains Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We look forward to introducing the global AV industry to the commercial applications of 8K.” The products were unveiled at ISE 2019.
The brand will introduce an 82-inch screen under its new QLED 8K Signage imprint, which like its domestic TV relatives, uses Artificial Intelligence (AI) upscaling technology on input sources. Samsung suggests this will save on native content production for store owners and advertisers, yet still have the visual impact of 7,680 x 4,320 resolution to attract eyeballs.
The new signage design is less than 40mm deep, and can be installed in portrait or landscape mode.
Like its 8K TV counterpart, the QLED 8K display promises enhanced black presentation through local dimming and Quantum Light Control. The display also features HDR10+ support along with 4,000nit peak brightness.
Samsung says it will also launch a 292-inch version of The Wall display in 8K globally in the first half of this year. The large-format modular display is customisable to a variety of sizes and ratios from 73- to 292-inches.
The Wall will feature an Ambient Mode to display photos and art to complement its surroundings. Installers will also have access to a customizable décor frame, to fit any luxury space.
Samsung says it will work with industry-leading partners, including Harman Luxury Audio and Steinway Lyngdorf for sound solutions, Control4, Crestron and Savant for home automation solutions, and Domotz, Ihiji and OrvC on remote monitoring capabilities for channel partners.
Australian pricing and availability to be confirmed.
Samsung has also announced Multi-Link LED HDR, an innovative 8K LED HDR technology. Multi-Link LED HDR turns any content into HDR, without special metadata.
Multi-Link LED HDR for signage uses Inverse Tone Mapping (ITM) and Dynamic Peaking to maximize brightness and contrast ratio, of the full screen, by doubling peak luminance. The Colour Mapping feature sets an adaptive colour gamut.
Multi-Link LED HDR works with pre-prepared and live content. Using the Multi 8K Frame Lock function embedded in Multi-Link LED, integrators do not require a separate device to sync content presented on 8K displays. Multi-Link LED HDR supports all Samsung SMART LED Signage products, and is compatible with The Wall Professional and the IFJ Series.