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Samsung Backs Its Phone Claims

Samsung is standing by its claims that some of its smartphones are water-resistant, despite claims by the Australian Competition & Consumer Commission (CDN, Friday) that the Korean company has misled customers in its advertising.

The smartphone giant said it will defend court proceedings launched by ACCC in the Federal Court, in which ACCC alleges that Samsung advertising that claims its phones can be used at the beach or at the pool is misleading.

“Samsung stands by its marketing and advertising of the water resistance of its smartphones,” Samsung said at the weekend. “We are also confident that we provide customers with free-of-charge remedies in a manner consistent with Samsung’s obligations under its manufacturer warranty and the Australian Consumer Law.”

Samsung’s top-end phones are “IP68” rated, meaning they can withstand immersion in fresh water for 30 minutes, in depths of up to 1.5 metres – but doesn’t measure the effect of salt water or chlorine on a device, the sticking point of the ACCC.

“The ACCC alleges Samsung’s advertisements falsely and misleadingly represented that Galaxy phones would be suitable for use in, or for exposure to, all types of water, including ocean water and swimming pools, and would not be affected by such exposure to water for the life of the phone, when this was not the case,” ACCC chair Rod Sims said.


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