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Retailers Say No To Westinghouse TV

Westinghouse is a big US appliance brands but attempts to launch a Westinghouse branded TV appears to have failed in Australia.

Last year Sydney based Ayonz executives were hawking around a cheap bottom end Westinghouse TV to retailers.

This is the same Company that imports the Blaupunkt TV.

Several retailers were approached with the brand, but no one invested in selling the Westinghouse TV.

According to Michael Jackson the CEO of consumer electronics and appliance buying group NARTA Ayonz executives approached them with the Westinghouse branded TV which is manufactured by Chinese factory THTF Co.

NARTA who already sells Westinghouse appliances supplied by Electrolux passed up the opportunity due to concerns that the TV was already being sold on Amazon in the USA and could be sold in Australia.

Last week JB Hi Fi rolled out their new FFalcon TV with much success. The brand is now taking up centre stage in many JB Hi Fi stores and are being sold cheaper than competing brand such as Blaupunkt who face being replaced at JB Hi Fi with the FFalcon brand as Blaupunkt TV’s are discounted out to create more floor space for the FFalcon brand that is made by TCL.

Ziad Yaacoub the CEO of Ayonz has not returned our calls.

According to industry sources the consumer electronics industry does not need another TV as rampant discounting has led to “significant margin erosion” for TV brands.

A major contributor to this has been the introduction by Samsung of a sub $2K range of TV’s that has seen the Korean Company gain up to 45% market share.

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