iPhone Retailers Set To Be Hit By Supply Problems, As Weekend Demand Fails To Impress
Retailers and carriers who are banking on the new iPhone 8 and iPhone X to drive monster sales in the last quarter are now facing the real possibility that supply issues could significantly hamper sales.
According to a leading Apple tech analyst the combination of a late launch, “mixed reaction” to Apple’s new Face ID facial-recognition technology could see sales scaled back.
KGI Securities analyst Ming-Chi Kuo said at the weekend he now expects Apple will ship 40 million iPhone X phones in the first half of 2018, scaled back from an earlier projection of 45 million to 50 million.
“We think some will be concerned about market acceptance of Face ID and the pricing of the iPhone X, before robust pre-order result is confirmed,” Kuo said in a note to investors.
The downbeat note — which referred to the iPhone X’s staggering $1,856 price tag — came as the iPhone 8 and 8 Plus failed to generate a feeding frenzy after becoming available for pre-orders on Apple’s site early on Saturday morning.
Many iPhone 8 models were still in stock for its Sept. 22 launch as of Friday afternoon, while the hottest 8 Plus models were only delayed by 1 to 2 weeks.
By comparison, on the day the iPhone 7 Plus launched in September 2016, it was sold out until November according to reports.
Some critics cited Apple’s decision to delay the launch of the iPhone X, which the company has dubbed “the future of the smartphone.”
Rather than having one shiny new toy to focus their attention on, shoppers are now split between ordering the iPhone 8 and waiting to hear feedback on the iPhone X once it launches in November.
To make matters worse, Apple won’t be releasing its AirPower wireless charging mat until 2018 — effectively stripping the iPhone 8 of its biggest advantage over the 7 for a few months at least.
In Australia demand for the Samsung Note 8 is also outstripping supply with several previous Apple owners appearing to be happy to save over $400 on their smartphone purchase over the iPhone X. The Note 8 has also been praised by reviewers as being “technologically superior” to the iPhone X.