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What is claimed to be the fastest growing smartphone brand in the world, Realme, is about to enter the Australian market. It will unveil four devices at a launch party in Sydney on October 17.

The Chinese company was founded in May 2018 by former Oppo vice president Sky Li. Both companies are owned by BBK Electronics.

Realme says it aims to disrupt the Australian market by providing smartphones to younger audiences – including students and young professionals – who want the latest technology, functionality and stylish design at an affordable price.

The company describes itself as “powered by Oppo”, saying the Chinese outfit is providing a shared production line, supply chain and its ColorOS operating system.

The four devices will range in price from A$200 to $500. They will be sold online from realme.com/au and via the e-commerce sites of traditional retailers such as JB HiFi, The Good Guys and Bing Lee, as well as e-commerce sites including eBay, Amazon, Kogan, Catch and Mobilciti.

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