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Really! Australia’s Best Audio Products Distributor Announced

If you have not heard of Final Link Audio, it’s not surprising as very few in the industry have, but that has not stopped the Melbourne based business from being given a gong, by no other than a questionable UK based organisation who are also not known in Australia.

APAC Insider is based in Burton On Trent a UK town of 72,000 that is best known for Burton Ale, but that has not stopped them dishing out a gong to Final Link Audio who have been chosen as the Best Australian Audio Products Importer in 2021.

In 30 years of writing about the Australian Audio Channel, i have rarely ever got a press release or even hear of Final Link Audio or APAC Insider, who claim that their questionable Australian Enterprise Awards seek to acknowledge those businesses and individuals who have played a pivotal role in the resurgence of one of the world’s biggest economies.

WOW! An unheard-of Australian distributor contributing to the resurgence of one of the world’s biggest economies, now that’s front-page news!

The UK group who appear to have no office in Australia let alone in the Asia Pacific region, then go on to say that ‘As one of the top 15 highest grossing economies in the world, Australia boasts many individuals and organisations from across a myriad of sectors and industries deserving praise and recognition and that the award, to Final Link Audio, shines a light on the firms and individuals who’ve contributed to Australia’s perseverance to retain this role, despite the worldwide economic struggles.

We have asked APAC Insider to nominate who were the finalists, who voted for the winner and what was the criteria for picking Final Link Audio.

As for the award winning distributor a visit to their web site and their ‘Where To Buy’ section reveals some glaring problems.

Where To Buy

• West Coast Hifi Cannington have not been at that address for years.
• Stereophonic closed the listed store years ago
• Final Link’s office in New Zealand is in Truganinia, that’s in Victoria Australia.
• Focus Sound and Vision has also been closed for years
• Frank Prowse Hifi is on Stirling Highway.. not Stirlinh Highway

Final Link Audio claim online, to have been at the forefront of importing/ Distributing and Exporting quality audio products since 1998.

“We only carry and support the best quality products available from anywhere in the world. Our products are hand selected to ensure exceptional design, performance and affordability” they claim.

They also claim that their Head office is located in Melbourne Australia in a brand new modern office/Showroom and warehouse despatch facility close to Melbourne CBD. Our products are available to purchase from our selected and Authorised Retail/Integrator networks across Australia or direct from us with selected products. Our Retailers are trained and fully up to speed with with our products they may support.

We also have a Custom installation division that services the Domestic, Professional and Commercial areas. Whether it be a Home Cinema, Leisure Centre, place of Worship, Pro or Commercial installation, we have the experience and highly qualified tradesman for the project.


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