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Philips Set To Split Appliance & Health Care New Products Coming

Philips is set to split the Company in Australia with the launch of new appliance and seperate health care companies to market their products in Australia.

The two Companies are set to roll out new products in Australia, after Royal Dutch Philips showed several new products at last weeks Virtual CES.

Among them will be a new generation air fryer and new health care products with the Company set to mount a major campaign to educate Australians on pre health care.

“Health is not about something that is in hospital. In fact, it is something that could be addressed earlier. One‘s health has much to do with lifestyle choices,” said Deeptha Khanna, head of personal health at Royal Philips recently.

Presenting at this year’s CES 2021, Philips‘ personal health products and solutions put an emphasis on prevention, connectedness and a safe home — especially in bathrooms.

For those whose bathrooms still have a place for ordinary toothbrushes, Philips wants to introduce a smart alternative.

Among the products that set take on the Oral B top end toothbrush that comes with an app and is heavily pushed by dentists is the new Philips Sonicare 9900 Prestige.

The toothbrush comes with patented SenseIQ technology and in-built AI that can provide personalised oral health care according to each user’s brushing habits.

“If your natural habit is to press very hard when you brush your teeth, Sonicare 9900 Prestige will actually help you to adjust that to the right amount of intensity,” Khanna explained.

Even the most oral health-aware people can sometimes miss some of their deeper teeth, like the molars. Sonicare 9900 Prestige can provide real-time guidance on the right amount of time to spend brushing different parts of the teeth, and point out if any tooth was given insufficient attention.

Oral health is connected to the overall immunity of a person and should not be taken lightly, according to Philips.

“There is now a deeper awareness of how health is holistic and connected. We know for our own health care that our bodies are complex system and one part has impact on something else. Proactive care and good habits are a great way to ensure life and health,” Khanna said.

For countries whose regulations allow it, Sonicare 9900 Prestige will enable remote monitoring of users‘ oral health by health care providers.

“What COVID-19 has done is accelerate trends that have already been in place. We increasingly see the value of connectivity. Because the more people want their homes to be safe spaces, want to have more awareness of their health, want to be their own coach — I think that leads to the commitment to continue to invest in smart technology,” Khanna said.

Philips is also targeting millennial moms who actively use mobile technology with a Pregnancy+ app that launched in October 2020, and the Baby+ app that is scheduled to launch in the first half of 2021.

The Pregnancy+ and Baby+ apps provide scientific information about every step of pregnancy and newborn rearing from certified obstetricians.

Khanna joined Royal Philips in July 2020 as the head of personal health.

The Australian operations of Philips have had a lot of sucess with their health care and appliance products, however they have struggled to be a player in the premium TV market where their premium products are sold into retailers via TP Vision a UK Company who in 1999 set up a subsidary in Australia.

One of the TV’s that TV Vision is hoping to bring into Australia is a 65″ Philips premium TV with a built in Bowers & Wilkins sound system.

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