PayPal Dampens Aussie Giftcards
PayPal was on somewhat shaky ground yesterday, claiming “new research” it had conducted shows that a majority of Australians – at 57 percent – would rather receive a digital gift card than the real thing.
Natch, PayPal would benefit by people using its services to deliver a digital card. Its already done a deal with some online operators, including Catch.com and Uber, to deliver online “cards” with offers of discounts on their goods or services.
The online services pusher claims its poll showed that 34pc of Aussies contacted had purchased a plastic gift card because there wasn’t a digital option, and 27pc of folk who scored a plastic gift card hadn’t bothered redeeming it – either because they forgot about it, the card had expired, or because there was nothing in the store they wanted.
Unstressed by PayPay is that exactly the same feeling could apply to PayPal’s digital cards – they too expire, and receivers may not want the goods on offer.