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OZ CE & Appliance Brand, Being Used By European Retailers To Take On Amazon

European retailers have turned to an Australian owned brand to create ‘brand consistency’ spanning TV’s sound gear and appliances, it also allows them  to compete up against Amazon where the brand is not available.

Linsar was formed in the UK in 2006 by Barry Kick and Terry Reed, 10 years later it was acquired by Tempo an Australian distributor, who is now looking to expand the brand globally.

Known for their TV’s and sound gear the Linsar brand is now making head roads into the appliance market a move that is delivering brand consistency for large retailers in Europe across several categories said Linsar executives.

According to Tempo executives the acquisition of Linsar has allowed them to deliver a “value” brand for retailers who are looking to build consistent value across several categories as they compete up against Amazon.

“The value for retailers is that the Linsar brand is not sold on Amazon, this eliminates price checking while delivering a value branded product for retailers to sell” said Tempo executives.

According to UK retailers the brand is seen by consumers as a quality brand that delivers value, some of their products are sold with 5 year warranties.

In the UK John Lewis Argos and Euronics along with over 600 independent retailers today stock Linsar products.
Tempo is looking to launch the brand in Australia this year.

In France ElectroDepot is stocking the company’s products including their new range of Linsar 4K Ultra High Definition TV’s.

Several of the Linsar products have been highly rated by reviewers. In 2014 & 2015 Linsar was voted ‘Brown Goods Supplier of The Year’ in the ERT Awards.

One of their TV’s that has a built in Soundbar and DVD player won a design award and was highly praised by organisations such as Home Cinema Choice and What Hi Fi Sound and Vision.

According to Linsar executives their products are developed in the UK where retailers are given several options to choose from when configuring products for sale in their retail outlets.


In Australia Temp are a major supplier to Aldi, with their Bauhn TV’s and Stirling appliances.

They also supply Polaroid branded TV’s to BigW who will also start stocking a budget range of Philips TV’s supplied by Tempo.

A distributor of Hitachi TV’s Tempo is also a major supplier to Harvey Norman and JB Hi Fi.
Recently Linsar took a multimillion dollar order from a German retail chain who will stock Linsar appliances and TV’s.

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