Optus Xtra To Allow Customers To Trade Ad Space For Data
Optus is launching a more experimental approach to data caps with their Optus Xtra app.
The app will allow data-hungry Optus prepaid customers the chance to earn extra data for their prepaid plan by having advertisements display on the lock-screen of their phone.
Megan Forster, Director of Product Innovation and Value Added Products at Optus, says “Our prepaid customers have told us they want to boost their data, but are also budget conscious. By giving customers the option to earn extra data through watching ads, Optus is enabling them to enjoy more of what they love, without spending an extra cent.”
“Optus Xtra, which was developed in partnership with New Zealand-based start-up, Postr, is our latest initiative to give prepaid customers maximum value from their mobile plan. Customers on eligible mobile plans also have the option to stream music on Google Play Music, iHeartRadio, Pandora and Spotify apps without using their plan’s data.”
Optus says that the app won’t interfere with the ability of users to unlock their phone as usual when an ad is displayed on their phone screen, even touting the ability for users to customise the ads they receive across eight interest categories – beauty, employment, fashion, government and politics, health, money, technology, and travel.
“We’re delighted to be able to partner with Optus in the Australian market. Their understanding of their users’ behavior and their nimble-but-thorough approach to design and testing has resulted in an end product that we are all excited to be able to offer to users and advertisers in Australia,” Postr CEO Milan Reinartz said.
Once users on a My Prepaid Ultimate, My Prepaid Ultra or My Prepaid Ultra Plus have had the app active for a period of 28 days, they’ll be credited either 1GB of extra data.
Customers on My Prepaid Daily Plus and $2 Days 4G Ready are eligible to earn $2 extra credit every 28 days.
The Optus Xtra app is available on the Google Play store now.