PR Agencies Ogilvy PR, Cannings Purple, Hill + Knowlton Strategies, PPR and Pulse Communications are struggling to deliver growth after media and social media Companies took a dislike to PR Company, manufactured stories often deemed “fake news”.
According to the latest WPP results the Companies PR division reported a 7.2% decline in revenues.
The Company is not saying which of their PR Companies were the worst performers in a climate where media Companies and social networks are questioning manufactured content which PR Companies such as Ogilvy & Mather and PPR label as information marketing.
Several brands have also questioned the high fees charged by WPP agencies.
4Square Media has direct evidence that Ogilvy PR, and PPR have moved to either ban or manipulate content supplied to media organisations who do not give their clients favourable PR, this has been done on accounts like Toshiba and Microsoft.
The parent Company for these agencies WPP AUNZ earlier today reported flat revenues of $869.9m in its 2017 financial results, despite taking a hit to its PR and public affairs arm.
Although the company saw a slight increase in overall revenue it fell by 7.2% in its public relations and public affairs arm, which includes agencies such as Ogilvy, Cannings Purple, Hill + Knowlton Strategies, PPR and Pulse Communications.
The PR division had a net revenue of $62.4m in 2016 which fell to $57.9m last year.
WPP AUNZ also reported a 7.4% year-on-year net revenue loss for its data investment management arm, which includes research agency Kantar. The data and research arm saw net revenue of $99.5m, which was down from $107.4m the year before.
are struggling to deliver growth after media and social media Companies took a disliking to manufactured stories often deemed “fake news”.
According to the latest WPP results the Companies PR division reported a 7.2% decline in revenues.
The Company is not saying which of their PR Companies were the worst performers in a climate where media Companies and social networks are questioning manufactured content which PR Companies such as Ogilvy & Mather and PPR label as information marketing.
Several brands have also questioned the high fees charged by WPP agencies.
4Square Media has direct evidence that Ogilvy PR, and PPR have moved to either ban or manipulate content supplied to media organisations who do not give their clients favourable PR, this has been done on accounts like Toshiba and Microsoft.
The parent Company for these agencies WPP AUNZ earlier today reported flat revenues of $869.9m in its 2017 financial results, despite taking a hit to its PR and public affairs arm.
Although the company saw a slight increase in overall revenue it fell by 7.2% in its public relations and public affairs arm, which includes agencies such as Ogilvy, Cannings Purple, Hill + Knowlton Strategies, PPR and Pulse Communications.
The PR division had a net revenue of $62.4m in 2016 which fell to $57.9m last year.
WPP AUNZ also reported a 7.4% year-on-year net revenue loss for its data investment management arm, which includes research agency Kantar. The data and research arm saw net revenue of $99.5m, which was down from $107.4m the year before.
Kieran Moore CEO Ogilvy PR
Richard Lazar CEO PPR.
Neither Richard Lazar CEO of Professional Public Relations or Kieran Moore the CEO of Ogilvy PR have commented for this story.
