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No New Nintendo Switch, Retailers Told To Crank Up Peripheral Sales

Australian CE retailers who got a big lift selling the new Nintendo Switch are going to have to wait for a 2.0 version with the Japanese Company moving to push retailers to sell more of the Companies peripherals to lift the sales pace of its Switch videogame console.

The console that went on sale a year ago this week, has been a roaring success.

Sales are set to reach 17 million by March 31, beating initial expectations, and Nintendo Chief Executive Tatsumi Kimishima has said he wants to sell more than 20 million units in the new fiscal year that begins April 1.

The company has high hopes for its Nintendo Labo cardboard toy kit, which goes on sale in Australia shortly and is aimed at attracting parents looking for an educational toy for their children.

The kits contain cardboard pieces that can be assembled into pianos, cars, robots or other toys that work with the Switch hardware and use it as a brain.

The Labo is one of the steps planned by Nintendo to lure a wider range of customers. Company data shown to investors suggest current Switch owners are mostly game fans drawn by Nintendo titles such as “Super Mario Odyssey” and “The Legend of Zelda: Breath of the Wild.”

Some parents interviewed at an electronics store in Osaka said they hesitated to give their children videogames—but would take a closer look at the Labo as it’s more like a crafts project.

At an investor briefing in February, Mr. Kimishima, the Nintendo CEO, said he wanted to make the Switch’s product cycle longer than the five-to-six-year span that’s become customary in the videogame console industry. One person familiar with development plans said waiting longer to introduce variations in the hardware would serve that purpose.

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