Nine Owned Stan Pays ‘Eye Watering’ Price For Content Leftovers
Nine Entertainment owned Stan appears to have been left to pick up the content leftovers, with the streaming Company paying a premium price to get access to content from US content creator NBC Universal.
It is the first major content deal that Stan has secured this year after they missed out to Foxtel who secured the popular WarnerMedia and HBO content which Stan insiders said they were “desperate” to secure.
They have also missed out on the ViacomCBS and Disney content with both US content provider now in a position to compete head on with Stan.
The new deal which is believed to be for two years only will see Stan get access to Peacock and Sky and content such as Gangs of London, I Hate Suzie, Brave New World and Capture.
ChannelNews has been told that Nine Entertainment has been forced to pay a “eye watering” price for the content fearing that subscribers will desert Stan due to the lack of fresh new content a problem that the entire streaming industry and free to air networks are facing in 2021 due to COVID-19.
Nine Media said that ‘Sources indicated that NBCU’s new arrangement with Stan is only short-term and leaves open the option for the global entertainment giant to enter the Australian market further down the track’.
Desperate for content Stan is now investing in local production and Stan Originals which they are hoping they can sell globally to recover costs.
Netflix, Amazon Prime, Apple TV, Disney+, Hayu and 10 All Access (which is owned by ViacomCBS), Stan and Foxtel/Binge all compete with Stan.