Home > Industry > Nielsen: Radio Trumps Streaming For New Music Discovery

Nielsen: Radio Trumps Streaming For New Music Discovery

Nielsen’s latest Music 360 report has revealed radio is still the most powerful tool US consumers employ to discover new music, despite the rise of online music streaming.

Nielsen’s report found 49% of US consumers still discover new music via their AM/FM radio, versus 27% who use online music services.

(Source: Statista)

Thus far, new music discovery has been a strong strategy online streaming services such as Apple Music and Spotify have pursued, in a bid to try and differentiate themselves.

For example, Spotify developed its “Discover Weekly” playlists, which offers listeners a customised list of tailored songs every week.

Nielsen’s report states that the main reason individuals remain radio fans is largely because of DJs. It’s an area online streaming services have thus far struggled to replicate.

 

You may also like
REVIEW: Pure Elan E3, The Stations Are The Same But The Device Is Better
Optus To Trial Nokia 5G New Radio
Canberra Launches Two New Digital Radio Stations
Internet Rules The Aussie Day; Radio Scores In A.M., TV At Night
Apple Music Claims World’s Biggest Radio Station