New iPhone XS Max To Get Cheaper OLED Screen
Recent reports claim Samsung Display – Apple’s sole OLED panel supplier – will provide cheaper OLED screens for the 2019 iPhone XS Max, as the Californian giant seeks to reduce costs and increase profits.
The thinner, lighter and more affordable panels will enable Apple to be more flexible with its 2019 iPhone XS Max pricing.
With fewer screen layers, the panels will reportedly also increase readability in daylight.
Due to limited supply, the panels are expected to feature in only one of next year’s iPhone series.
Samsung reportedly offered Apple Y-Octa panels for 2018 iPhones, however, the Californian giant was not happy with projected yield.
The news comes as Apple continues to face declining iPhone sales, coupled with the announcement it will no longer report unit sales on its main hardware unit.
Despite a drop in iPhone volume, Apple has kept revenue buoyed via a higher average sales price.