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New Audio Technica Headphones But Don’t Expect Any Marketing PR

Audio-Technica a Japanese sound Company that does little marketing in Australia, expecting retailers to do the job for them is set to release new ATH-M60x on-ear pro monitor headphones.

In Australia the brand is distributed by The Technical Audio Group who do no PR in fact in 15 years we have never once got a press release from this distributor and have also failed to get a review sample so that we could compare this brand to similar offerings from the likes of Sennheiser.

According to sources the brand is not doing well at mass retailers due to what one retailer described as a lack of information marketing exposure.

In Australia the brand is listed as being available at JB Hi Fi, EB Games Australia (Gaming Headphones Only), Guitar Factory, LS Travel Airport Stores – Tech2Go & Relay, Store DJ and The Co-Op.

A major brand on Amazon’s Australian website their products were heavily discounted out during the recent Amazon Prime Day Sale, this did not go unnoticed by several Australian retailers stocking the Japanese brand who made their reputation selling professional sound gear.

The ATH-M30x, ATH-M40x, and ATH-M50x were all heavily discounted — with the M40x getting the biggest price slash during the Amazon sale.

These line of studio monitor headphones are aimed at producing accurate, clear sound, and are quite popular in the audiophile world for those on a budget.

The new ATH-M60x on-ear pro monitor headphones are specifically designed for studio, broadcast and mobile applications, the ATH-M60x is a low-profile, on-ear model that utilizes the same proprietary 45mm large-aperture drivers found in the ATH-M50x which is selling at JB Hi Fi, using rare earth magnets and copper-clad aluminum wire voice coils.

According to the company, this aids in providing an extended frequency range with accurate bass response.

The ATH-M60x’s low-profile, closed-back, on-ear design provides sound isolation and sports memory foam within the earpads and headband.

The headphones come with three interchangeable cables with 3.5mm mini-plugs — 1.2m to 3m coiled, 3m straight, and 1.2m straight — as well as a 6.3mm screw-on adapter and a protective carrying pouch.

They are now available for a $199 suggested retail.

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