Netflix Q2: Focus To Fall On Subscriber Numbers
Netflix is set to release its second quarter results on Monday in the US, with subscriber additions to be a key focus area following the SVOD giant last quarter forecasting a year-on-year decline in net international member additions.
Netflix has enjoyed phenomenal growth since its launch in the local market last year, and it is for this reason that its quarter two international subscriber additions are forecast to be down year-on-year, following its Australia/New Zealand growth spike.
In forecasting the decline, Netflix had cited “a tough comparison” against last year’s Australia/New Zealand launch.
Netflix forecast the addition of 2 million international subscribers, down from 2.37 million year-on-year, and 0.5 million US subscribers, down from 0.9 million.
Excluding Australia/New Zealand, Netflix stated that international additions would be forecast to be up in the second quarter.
Roy Morgan Research has tracked the growth of Netflix in the local market, with figures released in June placing Netflix well ahead of competitors Stan and Presto, with Netflix growing to 1,878,000 subscribing homes (4,950,000 Australians 14+) in the three months to May.
Meanwhile, having launched in 130 new countries around the world earlier in the year, Netflix’s international growth remains a particular point of interest.
Netflix last quarter stated that the launch at the beginning of the first quarter had seen that quarter capture the initial surge of sign-ups.