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Netflix Launches Live Streaming

Netflix has announced a move into the world of live streaming, setting itself up as a major competitor for sporting and entertainment rights.

The first live show to stream will be a stand-up special from Chris Rock. Selective Outrage will stream live globally on March 5, 2pm AEST.

“Chris Rock is one of the most iconic and important comedic voices of our generation,” said Robbie Praw, Netflix VP of Stand-up & Comedy Formats.

“We’re thrilled the entire world will be able to experience a live Chris Rock comedy event and be a part of Netflix history. This will be an unforgettable moment and we’re so honored that Chris is carrying this torch.”

Netflix has also secured the rights to the 2024 SAG Awards. It’s only a matter of time before it starts chasing sporting rights.

“As we begin to explore live streaming on Netflix, we look forward to partnering with SAG-AFTRA to elevate and expand this special ceremony as a global live event in 2024 and the years to come,” said Bela Bajaria, Netflix Head of Global TV.

Netflix is currently testing its live streaming mechanics, ahead of the launch, as the above screenshot shows. It has also been working on live voting technology for shows – meaning so-called shiny floor programs could get voting metrics in real time.

 



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