Netflix is investing in a new content creation hub with hopes it repeat the fortunes of its surprise Squid Game success.

Scanline VFX, a subsidiary of Netflix, will invest A$141 million in a special visual effects facility in South Korea, part of Netflix’ push to create Korean originals after both Squid Game and Hellbound became global smashes.

Seoul’s Ministry of Trade, Industry and Energy Stephan Trojansky hopes this will help turn the country into a production hub.

“Its investment marks the first of its kind in Asia to build facilities for movies’ special effects that utilise virtual reality rendition technology,” the industry ministry said in a press release.

“It will lay the groundwork for South Korea to emerge as an Asian hub for content production based on information and communication technology,” the ministry added.