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Mobile Gaming Spend Drops 10% In June

The global mobile games market has dropped by 10 per cent year-on-year across the App Store and Google Play, despite the number of games downloaded increasing.

Mobile gaming generated an estimated A$9.4 billion from player spending across both stores in June 2022, down 10 per cent from the previous June.

The US leads the world for revenue, with A$2.64 billion spent, representing 28.4 per cent of the global total. Japan followed with 19.3 per cent, followed by China at 18.7 per cent.

Considering China does not use Google Play, its actual figures are suspected to be a lot higher.

A total of 4.6 billion games were download from both app stores during the month, representing a 2.2 per cent increase over the previous year.

India lead this tally, with 844.8 million downloads, 18.4 per cent of the global total, followed by the US at 9 per cent and Brazil at 8 per cent.

Much like pay television subscriptions, India pays a lot less for its mobile downloads, resulting in the discrepancy between the hike in downloads and the decrease in global spending.

 



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