Coming Soon-er: New Releases To Hit DVD Within ’90 Days’
The 4 month wait to buy new release movies on DVD or Blue Ray, following cinema release, is over.
The waiting time will be cut from 120 to just 90 days, Australian Home Entertainment Distributors Association bosses told Fairfax today.
The move is a bid to cut the piracy window, which opens the door for the sale of cheap copies of cloned DVDs to eager movie watchers on the black market and illegal downloads.
“This 120 days is not the hard and fast rule anymore and there will be some studios this year that will be coming in around the 90 days [in Australia],” Simon Bush CEO Australian Home Entertainment Distributors Association told Fairfax.
The move to a 90 day window wont be “across the board” but will occur “increasingly” for new releases.
The movie studios “don’t like the fact that they are losing out a lot of money to piracy, “he said.
The move is likely to be welcomed by the DVD retail and rental industry and consumers alike, although the multi-million dollar cinema industry may not be so pleased.
The announcement comes as it emerged Australia is the worst offender in the the world for copyright infringement, Attorney General George Brandis, said this month.
Reports suggest Brandis and others including Comms minister Malcolm Turnbull are working on new proposals to curb Aussies infringing on copyright movies, music and TV shows, including preventing use of BitTorrent sites, a common way to downloads the latest movies and TV shows, illegally.