Millennials Turn Off TV and Switch To Internet For News
A new study shows millennials are turning to the internet to get their news rather than switching on the TV with their older counterparts heavily relying on TV news.
According to Roy Morgan, 33.5 per cent of millennials (18-34 year olds) and 27.2 per cent of Generation Z (13-17 year olds) say they watch televised news compared with 88.4 per cent of pre-boomers (72 and older) and 75.3 per cent of baby boomers (58-72 year olds) who do.
Research shows millennials also like to multi-task, so while they are watching the TV, they’ll also be using the internet. A little over 60 per cent of millennials admitted to multi-tasking with only 8 per cent of pre-boomers and 18.4 per cent of baby boomers saying they also use both technologies at once.
Michele Levine, CEO at Roy Morgan says “While large majorities of baby boomers (75.3%) and pre-boomers (88.4%) ‘Always watch the news on TV to keep me up-to-date’ only a third of millennials (33.5%) and just over a quarter of Gen Z (27.2%) are avid consumers of TV news.
“The different priorities younger and older generations have when watching the TV are highlighted when further research reveals nearly two-thirds of Gen Z (65.2%) and two-fifths of millennials (60.1%) ‘like to surf the net while watching TV.’ This is in stark contrast to the older generations as only 18.4% of baby boomers and 8% of pre-boomers surf while watching TV.”
In the past couple of years television broadcasters have been struggling to keep up with the demand of the internet and streaming sites like Netflix. To stay relevant they launch online services like Tenplay or 9Now. Channel Seven is trying to get a piece of the paid subscription action with the broadcaster slated to launch a paid subscription service to its 7Plus streaming site.