Loewe has unveiled its new Antares OLED TV range, combining premium display technology with a highly customisable design aimed at luxury home entertainment buyers.

The Antares will launch in Australia in November in 48-inch, 55-inch, 65-inch and 77-inch sizes, with local pricing yet to be announced.

Each model uses a 4K OLED panel that Loewe says is individually calibrated at its factory in Germany. The TVs support Dolby Vision IQ, HDR10+ Adaptive and AI-powered image processing designed to adjust picture performance based on the content and viewing environment.

Gaming features include HDMI 2.1 connectivity, 4K resolution at up to 144Hz with variable refresh rate and a dedicated gaming mode intended to reduce latency for console and cloud gaming.

The Antares runs Loewe os9, based on the VIDAA U9 platform, with access to streaming services including Netflix, Amazon Prime Video, Disney+, Apple TV+, YouTube and Spotify.

Apple AirPlay, Miracast and Matter connectivity are also supported, while the supplied Bluetooth remote includes voice control.

A twin triple-tuner system allows users to record content to USB while watching another channel, as well as pause and rewind live television.

The TV includes Loewe’s Invisible Sound stereo system, with Dolby Atmos and virtual 3D audio support. Buyers can also add the optional Loewe Soundbar Antares or connect an external audio system through HDMI eARC.

Loewe has placed a heavy emphasis on customisation, offering interchangeable aluminium trims, fabric rear covers, integrated cable management and multiple mounting options.

These include a rotating and height-adjustable table stand, wall mounts, motorised floor stands and a floor-to-ceiling mounting system.

The launch will be promoted through Loewe’s ‘Live Beyond Ordinary’ international campaign featuring French footballer and brand ambassador Kylian Mbappé.