Like Windows Phones, Windows Shop Shunned By Consumers
Despite all roads in Windows 10 leading to the Windows Store and after a massive face lift, the Microsoft online store, like their Pitt Street Store in Sydney has been deemed a “flop” for developers with users deserting the store for Apps from Google and Apple accessed via a tablet or smartphone.
“It will be years, if ever, before the Windows Store has any meaningful impact in the consumer space,” developer Scott Peterson of Liquid Daffodil told Digital Trends recently.
If the Windows Store has a veteran, it’s Peterson. His company is behind Outsider, one of the first Windows Phone apps to hit a million downloads. Since then Liquid Daffodil has been a consistent presence on the Windows Store top charts, for desktop and mobile alike. Recent successes include Cortanium, which adds new features to Cortana, and FanBand, which lets users customize the interface of the Microsoft Band wearable.
Now it appears that Windows 10 has not fixed Microsoft’s app store woes?
Peterson said of the Windows Store “It has never ever been my bread and butter,” he explained, saying the apps net his four-person team around $2,000 a month. “We’ve had months that were $4,000, we’ve had months that were $300, but a good average is a couple thousand.”
He’s just not convinced designing Windows Store apps for consumers is, or ever will be, lucrative.
Ironically the single biggest source of traffic to the Windows Store is from a Windows Mobile phone, which is another market where Microsoft has failed dismally.
Microsoft brought the Windows Store to their desktop operating system in 2012, with the launch of Windows 8. The store’s shopping bag icon was prominently placed on the start screen for millions of users. But a scarcity of apps, an excess of shovel-ware, and general consumer confusion about the difference between “classic” and “universal” apps meant users didn’t visit often.
To this day, however, Windows Phone accounts for the vast majority of NextGen’s app sales. The RSS app has been downloaded 300,000 times, according to Kalra, 70 percent of which went to Windows Phone.
Developers have concluded that the consumer market is a dead end for would-be Windows developers.
That isn’t to say that the desktop market doesn’t exist. Cortanium, for example, has surprised the Liquid Daffodil team by selling mostly to desktop users. But Peterson says the store itself doesn’t generate interest or customers. Media attention does. Sales spikes come after blog coverage, not after things like being featured on the “Top Paid” list.
“It’s 100 percent outside press,” Peterson said. “It’s a tough spot, because the reality is that it’s difficult or impossible to even get a list of all the apps that are in the store right now. You can see the top rated apps, but if I just wanted to go and see all the health and fitness apps that are only paid, you actually can’t do it.”
While Microsoft adjust the Store for Windows 10, discovering apps there is still difficult, according to Peterson.