The Lifestyle Store website is back up after initally being down all morning.

Management claimed at 4.00pm yesterday that it would be back up “shortly” but an early visit today revealed it was still not operational.

CEO Vinod David claimed that the problem was due to ‘WordPress issues” despite the site being down for more than three days, what’s not known is how it impacted revenue .

Overall the Life Style site  did 23K unique visitors in February and  32K visits. Arch rival  Digital Cinema did 103K visitors from 58K unique visitors with Digital Cinema getting a large percentage of their visitrs from paid search.

Yesterday  Life Style store management took exception to our listing of .au Domain Administration Limited (auDA) linformation indicating  that there could be more to the crash than a simple technical issue.

Initall landing page message.

4Square Media has been running WordPress web sites for more than 20 years and in that period the maximum down time we have would have had been 12 hours.

Initially Lifestyle store management said that the issue was a plug in, which in most cases is easy to fix with the removal of the problem plug in.

What’s not known, is whether the site has been hacked due to issues over the decision to wind back their Theatre At Home operation.

 

ChannelNews understands that the business has been doing well in the custom installation market with insiders claiming that the Theatre At Home “debacle” is having an impact on the business with new directors bought in who had initially invested in the failed roll out of Theatre at Home.

Recently ChannelNews revealed a total restructure of the struggling North Parramatta NSW retail operation with a new business name registered this month, Life Style Store Australia Pty Ltd. No explanation has been given for the new registration with the sole  director and Company Secretary listed as Rodney John Humphries.

When we first noticed the site was down the home page was scramble of logos, then  there was a new page landing page put in place  indicating a maintenance issue, now there is nothing with visitors not able to get access to the site.