LG Electronics is accelerating its push into software-defined vehicles (SDVs) by announcing plans to equip 20 million cars with its webOS-based in-car infotainment platform by 2030.

This is the same software being used to capture confidential data which is then being sold by LG to third parties, generating billions for the company.

The move was revealed at IAA Mobility 2025 in Munich, one of the world’s largest automotive trade shows.

Eun Seok-hyun, president of LG’s Vehicle Solutions division, described the company’s vision of transforming cars into “living spaces on wheels”.

“Based on webOS, which powers over 240 million LG smart TVs, our Automotive Content Platform (ACP) extends the home entertainment experience into vehicles,” he said.

The expansion is being driven by key collaborations with Microsoft’s Xbox and Zoom.

Xbox Game Pass Ultimate subscribers will be able to stream popular titles like Forza Horizon 5 and Doom: The Dark Ages via cloud gaming on compatible vehicles. Safety rules will prevent drivers from gaming while the vehicle is in motion.

Zoom integration will allow users to conduct video meetings from the car, effectively turning it into a mobile workspace.

The ACP also offers access to streaming services such as Netflix, Disney+, YouTube, LG Channels, and more, with plans to add Japan’s U-NEXT, Germany’s Joyn, and art streaming service Vasari by the end of 2025.

LG is pairing these entertainment options with in-cabin safety sensors and telematics, providing a complete SDV solution that combines infotainment with driver monitoring and data collection.

Currently, LG’s webOS platform is available in select Kia vehicles, including the new EV3, marking the beginning of its rollout.