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LG Tap Architecture Firm For IFA

Korean electronics manufacturer LG has teamed up with world renowned architecture firm Studio Fuksas to help show off the company’s premium LG Signature range at this year’s IFA trade fair in Berlin.

Studio Fuksas will be in charge of delivering the Infinity exhibition at LG’s stand, reflecting the brand’s design DNA and showing off its products in an exhibition space curated by the studio.

Vice president and head of LG Europe Brian Na said the exhibition “highlights the uncompromising aesthetics and cutting-edge technology” of LG’s products.

“We’re excited to present this unique collaboration which captures the essence of LG Signature through the language of one of architecture’s most respected names,” Mr Na said.

Studio Fuksas is headed up by Massimiliano and Doriana Fuksas.

Massimiliano Fuksas said he was proud to partner with a brand that “embodies” luxury.

“Luxury is an unconstrained, minimalistic place where people can breathe freely, rest, eat and love… LG signature is the interaction of art and technology in its purest form and has come to define luxury and premium in the home,” Mr Fuksas said.

LG said the partnership will demonstrate “the symbiotic relationship between art and technology”.

LG’s IFA booth will be found in Messe Berlin Hall 18, featuring the full LG Signature range of OLED televisions, refrigerators, wine cellar, washer-dryer combos, and air purifiers & conditioners.

IFA 2019 runs from September 6 to September 11.

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