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LG Snubs Carriers For LG G6 Launch Due To ‘High Costs’

As Samsung gets set to try and restore their smartphone reputation, after the failure of the Note 7, LG has chosen to only cuddle up to Telstra for the launch of their new G6 smartphone, as opposed to Optus and Vodafone, due in part to the “high cost” of doing business with multiple carriers.

The Korean Company who will today roll out their $1,008 G6 smartphone up against an all new Samsung S8, has gone back to basics with a smartphone that ticks the right boxes when it comes to functionality and performance.

Angus Jones the General Manager of Marketing admits that the cost of launching a new smartphone in Australia was “a key consideration” in choosing Telstra who will also give away an LG 2017 43″ FHD Smart TV that “Is worth more than the G6” said Jones.

The TV will be available to consumers who take up a 24 month $95 or above Telstra plan.

The device is set to also be available at JB Hi Fi, who is also a Telstra dealer. This is tipped to happen in May.

Jones admitted that past LG smartphones including the G4 and G6 had not sold as “well as expected” and that this time round the Company was taking a more targeted approach.

Recently we reported that carriers were asking as much as $200,000 to certify new updates to Android smartphones.

Several manufacturers have told ChannelNews that when Amazon launch in Australia they will not bother seeking carrier certification for their devise but instead sell direct on Amazon a marketplace that is delivering millions in smartphone sales for carriers.

The new LG G6 has already attracted excellent reviews from several media around the world.

In the hand, it’s hard to believe that this device actually has a 5.7-inch screen.

This has been achieved by minimising the size of the bezels and by using an 18:9 aspect ratio, making it longer and thinner than the 16:9 aspect ratio screens found on most other phones.

The 2,880 × 1,440-pixel resolution is sensational and a massive improvement on past smartphones from all manufacturers.

The 18:9 aspect ratio, equates to a 2:1 ratio, which means two perfect squares fit next to each other on the screen and by using a new LG app called Square Camera, one can set up images on the screen, allowing one to manage shots and which image you want to keep or reject on the screen.

LG’s Square Camera splits the screen into two, with the top half for square format pictures and the lower half for previews, or custom shots. It’s a shame Square Camera’s functionality wasn’t built into the main camera app, instead one has to go back to the apps page to open Square Camera which I suspect was a late addition to the G6.

Using Square Camera there’s plenty of room for creativity here, and best of all, the result can easily be shared on Facebook or Twitter, with videos intact. This is essential, and a problem Apple hasn’t overcome with its Live Photos feature.

Other features in Square Camera include Match Shot, which is like Grid Shot but with two pictures instead of four, and Guide Shot for matching photos using a handy transparent overlay, so people can capture the same pose or composition on multiple occasions.

Overall, I suspect that this device is going to be a serious contender for smartphone of the year due to the fact, that LG has gone back to getting the core basics right.

Design wise this device looks the part, modern and slick due in part to the rounded corners of the screen which dovetail into the rounded edges of the metal frame.

According to Brue Lee Communications Marketing Manager at LG the new design helps absorb impacts and lessens the likelihood of screen damage.

The thin top and bottom bezels make the screen stand out even more, and enhance the minimalist style of the phone.

The use of Gorilla Glass 3 on the front also delivers added protection.

Under the bonnet is Android 7.0 along with the Google Assist. This is the first smartphone to feature Google Assist outside of the Google Pixel.

LG’s user interface is placed over Android and has a few additions to make better use of the 18:9 aspect ratio screen.

The Settings menu, and the option to enable the app tray, or spread apps across multiple home screens. LG also provides various themes to match the colour scheme of your G6, which change backgrounds, wallpapers, and icons, I chose black and after a few seconds one gets a very minimalistic screen that looks neat and tidy but still functional.

As for the G6 camera, I have not had time to test the device but we will when we do a full review, but after 12 hours using the device it is already the smartphone to own especially as everything is so clear on the screen, the device is fast and it feels good in the hand, not too big and not too small, just perfect.

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