LG is preparing to turn millions of its smart TVs into food-ordering screens through a new partnership with SoundHound AI.

The service is expected to begin rolling out in the United States from December, with around 20 million LG smart TVs set to gain access.

Users will be able to browse restaurant menus, choose meals and complete payment directly through the television, rather than switching to a phone or another device.

LG and SoundHound say a picture-in-picture mode will allow viewers to keep watching a program, movie or sporting event while placing an order on the same screen.

The system is designed to connect with the point-of-sale and kitchen systems already used by participating restaurants, while also handling transaction routing and checkout.

For restaurants, the arrangement provides another way to reach customers during high-viewing periods without requiring new ordering hardware in stores.

SoundHound already provides AI-powered ordering technology to more than 15,000 restaurant locations across the US, with customers including Jersey Mike’s, Five Guys and White Castle.

The first restaurant brands participating in the LG TV service are expected to be announced before the end of 2026.

While restaurants will be the initial focus, SoundHound and LG also plan to expand the platform into retail and other merchant categories over time.

The move reflects the growing role of smart TVs as broader connected-home platforms rather than devices used only for entertainment.

For LG, the partnership creates another commercial function within its smart TV ecosystem, while SoundHound gains access to a large installed base of connected screens.

Australian availability has not been announced.