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LG Heading To Record COVID-19 Quarter Profits & Sales Boom

LG Electronics is heading to a record COVID-19 quarter despite difficult trading conditions and stock shortages.

The Korean Company is tipped to deliver largest third-quarter earnings in 11 years on the back of increased demand of its premium home appliance and TV products amid the pandemic-driven stay-at-home trend, analysts claim

LG was expected to report around $13.7 billion in sales in the July-September period, up 2.7 percent from a year earlier, while its operating profit was estimated to increase 5.9 percent on-year to 828 billion won over the period, according to Yonhap Infomax, the financial news arm of Yonhap News Agency, which compiled data from 10 brokerage houses in South Korea.

In Australia LG appliances and TV’s have been “flying out” according to The Good Guys management.

Analysts claim that if LG meets the consensus, it will be the company’s best third-quarter performance since 2009, when it bagged it’s last record operating profit.

Compared with the previous quarter, LG was projected to see a 25.7 increase in sales and a 67.1 percent surge in operating profit in the third quarter.

“As more people spend more time at home, avoiding events like overseas trips and weddings, demand for upgrading their home appliances and TVs are rising,” said Kwon Sung-ryul, an analyst at DB Financial Investment. “TV shipments have been increasing sharply after stores started to operate normally.”

Analysts said rising online sales and efficient marketing cost management also have contributed to LG’s strong third-quarter earnings.

“An expansion of online sales is positive for the company’s profitability considering it reduces costs for inventory maintenance and marketing promotions,” said Roh Keung-chang, an analyst at HMC Investment & Securities. “We estimate the portion of online sales in TV and home appliance businesses at around 30 percent and 20 percent, respectively.”

LG’s products highlighting health and hygiene features, such as air purifiers and steam dryers, continued to post strong sales in the third quarter, according to analysts, while its TV business was buoyed by enhanced management of its product mix and rising sales of OLED TVs.

The global OLED TV market was tipped to expand to 904,000 units in the third quarter of the year, up 35.7 percent from a year ago, according to market researcher Omdia. LG is the largest vendor of OLED TVs.

“With the TV demand recovering sharply in North America, operation of LG Display’s Guangzhou plant has boosted shipments of LG OLED TVs,” said Kim Ji-san, an analyst at Kiwoom Securities.

“LG’s OLED TV sales in the second half are expected to double from the first half.”

LG’s struggling mobile business was expected to narrow its operations due to a decline in fixed costs. LG posted an operating loss of 206.5 billion won in the second quarter from its mobile business, extending its losses to the 21st consecutive quarter.

Recently LG Australia released the V60 and the Velvet 5G to target mid- and low-tier markets,” said Cho Chul-hee, an analyst at Korea Investment & Securities. “Though the company likely spent a large amount of money on marketing costs with the release of the new models, its operating losses in the mobile business are likely to start narrowing by 60.6 billion won in the second quarter.”

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